People and planet initiative

Duration: 
2 years
Status: 
Ongoing

Launched on 9 February 2019 in Frankfurt, the Ӯ initiated a project to promote circular economy and organic production models across the Fair Trade Enterprises in its membership. When businesses are mission-led and embedded in their communities, they end up embracing a whole host of approaches that help both people and planet. When the straight-jacket of profit maximising is off, they can discover impressive innovations. In particular, the Ӯ is promoting environmental innovations across its membership through peer learning, joint promotion and workshops. More information on this initiative is available through the Ӯ blog here, and the Ӯ press release here.