We are the global community of social enterprises that fully practice Fair Trade. Our Guarantee System verifies that our members are truly Fair Trade Enterprises. This means they pioneer models of business that put people and planet first.

About Us

The Global Community of Fair Trade Enterprises

The Ӯ is the home of Fair Trade Enterprises. Spread across 76 countries, members are verified as social enterprises that practice Fair Trade. To be a Ӯ member, an enterprise or organisation must demonstrate they put people and planet first in everything they do. We are democratically run by our members, who are part of a broader community of over 1,000 social enterprises and 1,500 shops. We are their global community.?

Ӯ = social enterprise + Fair Trade

The Ӯ focuses on both social enterprise and Fair Trade. Its Guarantee System is the only international verification model focused on social enterprises that put the interests of workers, farmers and artisans first.


Fair Trade Enterprises across the world are producing and trading, campaigning and educating for a better world. The Ӯ is their global community. Their direct impact includes 965,700 livelihoods supported through the operations and supply chains of these enterprises. 74% of these workers, farmers and artisans are women and women made up the majority of the leadership. They pioneer upcycling and social enterprise, refugee livelihoods and women's leadership. These enterprises show a better world is possible and we support them through a range of initiatives and projects.?

These figures are based on a May 2018 snapshot of 326 Fair Trade Enterprises and a separate analysis of the role of women in Fair Trade Enterprises conducted in January 2018.

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Green Glass Fair Trade Enterprise - Upcycling - Fair Trade Innovation
Green Glass Fair Trade Enterprise - Upcycling - Fair Trade Innovation


Fair Trade today

Fair Trade inspires millions and proves a better world is possible. We are a global community of businesses that exist to put people and planet first. We are campaigners and activists fighting for change. Our movement is farming and weaving, marching and lobbying, teaching and trading to take our vision forward. The Ӯ was born in 1989, but the pioneers who founded us go as far back as the 1940s. Today, their vision and values transcends the Ӯ community and the broader Fair Trade and social enterprise movements.

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"Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers C especially in the South.

Fair Trade Organisations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade."

Globally recognised definition, as agreed by the main international Fair Trade networks (Ӯ, Fairtrade International and European Fair Trade Association)

Fair Trade Organisations (also known as Fair Trade Enterprises) can be recognised by the Ӯ Mark.

Fair Trade is more than just trading:

  • It is a vision of business and trade that put people and planet before profit

  • It fights poverty, climate change, gender inequality and injustice

  • Is a proof of concept that showcases the enterprise models of the new economy


Established by organisations from across the movement, the Fair Trade Charter defines a unified vision of building a better future for people and planet. The Charter serves as the single international reference point for Fair Trade. 

The new International Fair Trade Charter enshrines the common vision and fundamental values of the Fair Trade Movement to put us on the path to realising the Sustainable Development Goals. Rising inequality, entrenched poverty and a deepening ecological crisis have led the global community to seek new models of business and trade that drive fair and sustainable economies.

You can download the charter in Spanish, German, English, French, Dutch, Polish and Portugese.

Support Fair Trade. Recognise the Charter. Visit . 

10 Fair Trade Principles

The 10 Principles of Fair Trade specify the ways that Fair Trade Enterprises are set up and behave to ensure they put people and planet first. The Ӯ carries out verification and monitoring to ensure these principles are upheld.



The Ӯ Fair Trade Standard specifies criteria for assessing if an enterprise truly implements the 10 Principles of Fair Trade. Demonstrating compliance earns Fair Trade Enterprises the designation "Guaranteed Fair Trade". This Standard is the heart of the Ӯ Guarantee System, focusing on the management and operation of Fair Trade Enterprises.

The Ӯ Standard comprises a set of compliance criteria based on the 10 Fair Trade Principles and International Labour Organisation (ILO) conventions. Many of these criteria are mandatory requirements to join Ӯ. There are also other non-mandatory requirements, where Ӯ members must show continuous improvement over time.

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Support Fair Trade Crowdfunding

These committed organisations exist to support their communities and producers through Fair Trade. Support these initiatives so they can continue their inspiring work:


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