WOMEN EMPOWERING WOMEN

International Women's Day - 8 March 2020

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International Women's Day - 8 March 2020


The Fair Trade movement is full of examples of women bucking social norms and overcoming gender barriers.

Across many hundreds of Fair Trade Enterprises, women are the decision-makers, leaders, professionals, and artisans driving change.
This can inspire broader social change and help empower more women.

We celebrate International Women’s Day 2020 by profiling the inspiring women who are creating the path to gender equality. 

For campaigners: read more on .

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JOIN THE WOMEN'S DAY CHALLENGE!
TELL US ABOUT THE WOMAN WHO INSPIRES YOU!

3 steps video chain challenge

Step 1 - Using your smartphone, tell us on video the woman or women who inspired you and challenge a friend to tell his or her inspiring woman
Step 2 - Upload your video on social media,
tag the friend you challenge and use the #SheEmpowersHer hashtag
Step 3 - The person responds to your challenge and the chain goes on.

FAIR TRADE ENTERPRISES ARE LEADING THE WAY IN WOMEN'S EMPOWERMENT

The Fair Trade movement is full of examples of women bucking social norms and overcoming gender barriers!  Supported by their enterprises, the women in Fair Trade are leading the way: 

  • Build skills and capacity
    Fair Trade Enterprises provide continuous education, regular training both for women and men alike; 
  • Give leadership opportunities
    Fair Trade Enterprises give leadership opportunities for women, at every level in the fair trade enterprises women enjoys opportunities to lead;
  • Make women decide
    Fair Trade Enterprises make women participate in decision-making in the enterprise and the communities;
  • Secure an equal pay
    Fair Trade Enterprises provide equal pay for equal work; fair pay in all situations for both men and women;
  • Promote Fair Trade
    Fair Trade Enterprises promote Fair Trade in whatever way they can to make others benefit;
  • Challenge stereotypes
    Fair Trade Enterprises challenge entrenched stereotypes and traditional social norms.

WOMEN MAKE STRONG  BUSINESSES

New reports from 2019 and 2020 reveal how Fair Trade Enterprises lead on gender equality 

HOW TO SUPPORT
WOMEN BUILD THE NEW ECONOMY 

1

Demand Fair Trade

All products carrying the Ӯ label live up to our standards on gender equality. This means that women producing the products are supported by the Fair Trade Enterprise and have received a fair compensation for their work. Ask your favourite shop to buy more products from these Enterprises.

2

Spread the word

For Fair Trade to support more women, we need more people to support Fair Trade. Share our videos and stories on social media to spread the hope of gender equality in action.

3

Sign up to our newsletter

SPREAD THE WORD

For campaigners and schools, download our materials below
and use the #SheEmpowersHer for your Women's Day posts on social media:

1

Story-telling templates


Template 1 - Video chain challenge
Template 2 - Tell your inspiring woman story

2

Get our reports


Get a copy of our Gender Study Reports and Business Models Report.

3

Social Media Materials


Share ready-made social media materials with your own story. . 

Follow #SheEmpowersHer and Fair Trade

Address

World Fair Trade Organization
Godfried Bomansstraat 8–3,
4103 WR Culemborg,
The Netherlands

Contacts

Phone: +31(0) 345 53 6487
Email: info@wfto.com

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